Togo: New World TV Launches Satellite Service in Mali

Culture
Tuesday, 24 December 2024 14:20
Togo: New World TV Launches Satellite Service in Mali

(Togo First) - Lomé-based media group New World TV has expanded its operations into Mali, officially launching its satellite television package (DTH) on December 12, 2024. The new package offers a variety of programs, including entertainment, news, and sports. The company's management expressed satisfaction with this launch, calling it a significant step in their goal to connect African populations and showcase the continent's cultural heritage.

This launch is part of a broader strategy to enhance New World TV's African presence while highlighting local content. The group has partnered with the African Export-Import Bank (Afreximbank), securing a financing facility of €245 million, or around CFA160 billion, to acquire broadcasting rights for major sporting events.

Esaïe Edoh

 

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