HAAC reminds public media that it is compulsory to get its approval before advertising any product or service

Economic governance
Thursday, 07 June 2018 17:07
HAAC reminds public media that it is compulsory to get its approval before advertising any product or service

(Togo First) - Yesterday, June 6, a delegation of the High Authority for Broadcasting and Communication (HAAC) visited headquarters of public media. These are the Togolese Television, Radio Lomé, Togo’s Press Agency (ATOP) and Editogo.

The purpose of this visit was to urge top executives of the media towards more professionalism. HAAC’s president, Willibronde Pitalounani Télou, particularly reminded them that they need the institution’s approval before advertising any product or brand.

By monitoring what is advertised via the various media, HAAC wishes to make sure message or product advertised complies with regulation in place.

HAAC also recalled that it is forbidden to advertise any sort of traditional medicine, or products such as tobacco or alcohol.

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