Greater mobile penetration drives up the number of internet and social media users in Togo

ITC

Friday, 05 February 2021 00:15

Greater mobile penetration drives up the number of internet and social media users in Togo

(Togo First) - In Togo, 96% of the population has access to mobile phones. This, according to the 2021 Digital Report recently released by We Are Social and Hootsuite, explains the increasing access to the internet and greater presence of Togolese on social media.

Based on the report, there were 124,000 new internet users in the country in 2019-2020. Overall, the number of internet users in the country in this period was 1.7 million, thus 21% of the overall population.

The increase in the number of internet users was driven by activity on the mobile segment, due to greater use of platforms like Facebook, Instagram, Whatsapp, or Twitter. Indeed, still over the period reviewed in the report, there were 81,000 new social network users, thus 14% more than the year before. In all, 650,000 social network users were recorded in Togo (7.9% of the population). More than 96% of them were active on social platforms via their smartphones.

It is worth noting that Togo counts 170,000 internet users present on LinkedIn, mostly men (70%). This allows advertisers to reach 4% of the population with targeted ads.

Regarding the types of phones used by people in Togo, most of the mobile internet users prefer Android devices (87.3%) to other OS. Only 3.7% of these users are using iOS devices.

Worldwide, We are Social and Hootsuite in their report estimated that half a billion people more joined social networks in 2019-2020. There were 4.2 billion social media users that year, with more than 98% cconnecting via mobile devices.

Klétus Situ (intern)

REFORMS OVERVIEW

STARTING A BUSINESS (more info)

At the fifteenth position, worldwide, and first in Africa, under the Starting a Business index of the 2020 Doing Business ranking, Togo sustains its reformative dynamics with more reforms….

ENFORCING CONTRACTS (more info)

Compared to some years ago when it was one of the lowest rankers under the Doing Business’ Enforcing Contracts indicator, Togo, leveraging many efforts to improve its business climate, was able to jump significantly on the index in the recent years... .

CONTRACT EXECUTION (more info)

Creation of special chambers of commerce for small debts • Creation of chambers of commerce at the Court of Appeal • Civil and commercial cases now handled by distinct clerks • Establishment of commercial courts in Lomé and Kara • Lawyers and bailiffs now have access to the FORSETI COMMERCIAL platform • A maximum period of 100 days was fixed to settle a commercial dispute .

TRADING ACROSS BORDERS (more info)

In comparison to previous years,Togo has significantly improved its ranking under the“Trading across borders” indicator by adopting multiple reforms that focus mainly on the digitization and reduction in delays, for import and export procedures related to import and export.

In comparison to previous years, Togo has significantly improved its ranking on the “Trading across borders” index by adopting multiple reforms that focus mainly on the digitalization and reduction in delays, for import and export procedures related to import and export.

CONSTRUCTION PERMIT (more info)

After moving from the 133rd to 127th place under the 2020 Doing Business’ construction permit index, Togo intends to reiterate this feat in the coming edition of the global ranking. To this end, it has introduced this year multiple reforms.

GETTING ELECTRICITY (more info)

Over the past two years, Togo’s ranking under the Doing Business’ Getting electricity and water indicator has increased consistently. Owing this performance to multiple reforms aimed at making it easier for businesses to access power and water, Lomé plans to introduce even more reforms this year to keep up its improvements.

REGISTERING A PROPERTY (more info)

Out of all the 'Doing Business’ indicators, Property Registration is where Togo has improved the most since 2018. Indeed, after spending years in the lowest part of this ranking, the country now seeks to beat Rwanda which is the best performer on this index in Africa. To do so, Lomé has been introducing many reforms, with the latest batch implemented this year.

PUBLIC PROCUREMENT (more info)

From professionalization to digitization, through legislative regulations, Togo’s public procurement framework is constantly being modernized. Several reforms have been implemented to improve the sector much to the benefit of the private sector, which is the focus of the National Development Plan.

PAYING TAXES AND DUTIES (more info)

To improve its business environment, Togo introduced some important reforms related to the payment of tax and duties. From the replacement of some taxes to the cancellation of others through exemptions, the country has only one objective: offer the most attractive tax framework to investors and economic operators. To achieve this, the authorities relied on digitization.