E-commerce business Widezip starts activities in Togo

ITC

Thursday, 22 August 2019 14:31

E-commerce business Widezip starts activities in Togo

(Togo First) - Last Tuesday, Widezip, a new e-commerce platform was launched in Lomé, Togo.

This is a system that aims to ease online sales of businesses and individuals in the country.

Both the web and app-based platforms list SMEs and SMIs operating in many sectors ; offer online storage service ; sell and buy goods for professionals and individuals, as well as conduct import-export transactions, knowingly from and to the US, Europe, China and Dubai.

“We want to cover from Lomé to Cinkassé, and allow even those living in remote areas to have the same chances as those living in cities,” said Kossi Battah, CEO of the startup which was created in the US in 2016, before coming to Togo.

Widezip, for its activity, leverages on the rapid democratization of smartphones in the country, paired with a growing number of internet users. The firm also counts on its partnership with more than 300 social media.

Let’s recall the company enters the Togolese market in a context where only 6.6% of the population made online purchases last year.

Ayi Renaud Dossavi

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