Togocom Rebrands as Yas

Telecom

Friday, 29 November 2024 10:00

Togolese telco Togocom is now Yas. The firm announced its rebranding on November 26 in a press meeting. T-Money, Togocom's money transfer service, is now Mixx by Yas.

The rebranding falls under a strategy initiated by the pan-African Axian Telecom, which owns 51% of Togocom.

According to Axian Telecom Group, the Yas brand was launched to unify operations across several countries including Madagascar, Comoros, Senegal, Togo, and Tanzania. In a press release, the group stated that “this new identity aims to foster synergies between markets, simplify operations, share best practices, and optimize costs while offering a harmonized and borderless customer experience.”

Togocom's transition to Yas includes a new visual identity and an updated commercial offering. A new website was launched to reflect this change and provide a modern digital platform.

Alongside rebranding, Axian Telecom Group reorganized its activities in Togo, particularly in mobile financial services. Since October 2024, the mobile money service has been independently managed by Tmoney S.A., a new entity created in April with a capital of CFA1 billion. This entity, now called Mixx by Yas, focuses solely on mobile money transfer and management solutions.

Esaïe Edoh

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