Togo: Government helps young entrepreneurs to promote their services and products on public media outlets

Economic governance

Wednesday, 21 September 2022 15:38

Togo: Government helps young entrepreneurs to promote their services and products on public media outlets

(Togo First) - In Togo, two ministries just partnered to help some young local entrepreneurs advertise their services and products on State media. These ministries - the ministry for grassroots development and youth, and the ministry of communication - signed an agreement on this framework on September 20, 2022.

The young entrepreneurs concerned by the initiative are those supported by public mechanisms and projects. Such mechanisms and projects include the Support Fund for Youth-led Economic Initiatives (FAIEJ), the Support Fund for the Employment and Insertion of Youth in Key Sectors (PAEIJ-SP), the Centre for Social Entrepreneurship (CeRES), and the National Coalition for Youth Employment (CNEJ).

According to the two ministries behind the initiative, the entrepreneurs will benefit from "preferential rates and advantageous time slots to communicate on their products and services." In addition, "they will be able to benefit from expertise and advice to implement their written and audiovisual communication supports."

The signatories also said that “young entrepreneurs find it hard to bear the high cost of communication.”

Thus, the new agreement, according to the respective heads of the partnering ministries, will not only help entrepreneurs but also “symbolizes the governmental synergy to implement the public policies lined up with the 2025 Togo governmental roadmap.”

Let’s recall that between 2017 and 2021 a similar agreement helped about 100 young entrepreneurs promote their services and products and public media outlets, notably TVT, Radio Lomé, Radio Kara, Togo presse, and Agence Togolaise de Presse (ATOP).

Esaïe Edoh

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